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Patterson Corp

OfficeSuite — Outlook, PowerPoint, Teams, SharePoint

1. Typeface [BG25 p.25]

Section titled “1. Typeface [BG25 p.25]”

Arial is the sanctioned OfficeSuite face. Arial Regular for body; Arial Bold for headlines and subheads. Arial Nova Light is available as an extra weight where it is installed.

2. Email signatures [BG25 p.28]

Section titled “2. Email signatures [BG25 p.28]”

“As an extension of our brand, they are not intended to reflect your personal style or views, but rather project the Patterson brand.”

Employee Name, RDH | Employee Title, Department | Patterson Dental | pattersondental.com
(w) 651.000.0000 | (m) 612.000.0000 | employee.name@pattersondental.com


TRUSTED EXPERTISE. UNRIVALED SUPPORT.®
Element Spec
Name Arial Bold, 10 pt
Credentials (e.g. RDH) Arial Bold — allowed only if they pertain to your job function and add credibility
Title, Department Arial Regular, 10 pt
Business unit Arial Bold, 10 pt
URL, phone, email Arial Regular, 10 pt
Brand promise line Arial Bold, all caps, 8 pt
Name color Navy blue, R:0 G:55 B:103
Brand promise color Sky blue, R:0 G:168 B:225

The registration mark changed from ™ to ® in 2023 [BG25 p.28]. The signature promise line is one of the only three sanctioned all-caps treatments in the 2025 system.

3. Secondary email signatures [BG25 p.29–32]

Section titled “3. Secondary email signatures [BG25 p.29–32]”

An optional custom footer graphic placed above the signature.

  • Informational in nature, not promotional. “The email signature should not be considered a marketing channel.” Suitable subjects: holiday shipping reminders, trade shows, local events, weather impacts.
  • Designed by the business unit creative team, following brand standards.
  • Static, not interactive.
  • Timely — do not send holiday shipping information in February.
  • Art no wider than 1300px, no taller than 300px [BG25 p.30]. The recommended working width is 750px [BG25 p.44].

4. Internal communications surfaces [BG25 p.43–46]

Section titled “4. Internal communications surfaces [BG25 p.43–46]”

“When crafting all messaging, internal communications need to follow the same Patterson standards of voice, style and font selection.”

Patterson Priorities — the weekly all-employee e-newsletter, sent every Thursday.

  • Articles run about 300 words.
  • Include visuals where available and a link if needed.
  • Draft “a few, simple lines, including who, what, where, when and how.”
  • Email a draft to Corporate Communications with an ideal publication date. Deadline: the Friday prior to publication.
Surface Optimal size Format
Internal email banner (mass email, built in Word) 1300px wide jpg or png
Secondary signature graphic 750px wide (max 1300 × 300) jpg or png
Patterson Priorities newsletter 1920 × 1004 (social ratios fine; square OK) jpg or png
Inside/Patterson upper banner, full width 1920 × 1080, responsive, crops to as small as 1920 × 250 jpg or png
Inside/Patterson “What’s New” 1920 × 1004 jpg or png

5. Copy mechanics that bite in Office documents

Section titled “5. Copy mechanics that bite in Office documents”
  • Sentence case for titles, headlines, subheads, body and captions [BG25 p.59]; email subject lines and preheader text too [BG25 p.58].
  • Ampersands: not a substitute for and, but permitted in PowerPoint titles and bullets to save space — be consistent within the deck [COPY22].
  • Phone numbers use periods, not hyphens [COPY22].
  • Ranges use an en dash with spaces: 6:30 – 7 p.m. [COPY22].
  • No Inc. or Co. in content [BG25 p.10].
  • Department names: the Finance department, the Human Resources team — unit capitalized, the word department/team not [COPY22].
  • Job titles capitalized only before a name [COPY22].
  • Memo TO: lines have preferred recipient terms — see copy-style-guide references/mechanics.md §12.

6. Accessibility

Section titled “6. Accessibility”

[BG25 p.26] gives audible reading technology as a reason for the sentence-case rule, and [BG25 p.62] cites ADA standards for banner ads. In an Office context that means: sentence case, real heading styles rather than manually enlarged text, alt text on images, and enough contrast.

[TBD: no WCAG conformance target (AA vs AAA) or version is stated in the 2025 Brand Guide; DesignSystem_042120 targets WCAG 2.0 only.] [TBD: no Patterson-published accessibility checklist for Office documents was found.]

Source of truth: plugins/patterson-brand/skills/presentation-templates/references/office-suite.md in the patterson-corp repository.